People value others opinions
What are testimonial videos? They are short videos interviewing a previous client of your business. The client highlights their positive experience engaging your company and how your product or service helped them solve their problems effectively. This positive opinion of your business will then resonate with your future client, assisting to persuade them to engage with your business.
Did you know, brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. That’s why testimonial videos are so effective for your business, they help build trust, connect to your audience on a human level and create an emotional appeal for your branding.